我國公募基金管理公司渠道營銷研究——以X基金管理公司為例.pdf

1、首都經濟貿易大學博(碩)士學位論文我國公募基金管理公司渠道營銷研究獨創(chuàng)性聲明本人鄭重聲明：今所呈交的《我國公募基金管理公司渠道營銷研究一一以x基金管理公司為例》論文是我個人在導師指導下進行的研究工作及取得的科研成果。盡我所知，文中除了特別加以標注和致謝的地方外，論文中不包含其他人已經發(fā)表或撰寫的內容及科研成果，也不包含為獲得首都經濟貿易大學或其它教育機構的學位或證書所使用過的材料。作粼聊舀日期刪6年廠月／3DEl關于論文使用授權的說明本

2、人完全了解首都經濟貿易大學有關保留、使用學位論文的有關規(guī)定，即：學校有權保留送交論文的復印件，允許論文被查閱、借閱或網(wǎng)絡索引；學?？梢怨颊撐牡娜炕虿糠謨热荩梢圆扇∮坝?、縮印或其它復制手段保存論文。(保密的論文在解密后應遵守此規(guī)定)作者簽嘲鋤導師簽名：鋤承日期砂揮r月了u日首都經濟貿易大學博(碩)士學位論文我國公募基金管理公司渠道營銷研究AbstractSince1998，thefirstpublicfundmanagementco

3、mpanyestablished，thefundindustryhasshownatrendofrapiddevelopment，thefundmanagementcompanyfromtheinitialfivetothecurrent104，showingsunriseindustryboomingmomentumofdevelopmentTheonlysourceofincomeisthefundmanagementfees，fu

4、ndcompaniesincreasedandsimilarproductsincreasingbringingmorechallengesinenhancingthescaleoffundforfundcompaniesChannelisthebridgebetweenthefundcompanyandtheinvestor，successfulchannelstrategywilldirectlyaffectthesizeofcha

5、ngesinfundoffundcompanies，eventhekeytofundcompanies’successorfailureThispaperusesliteratureresearch，dataanalysis，fieldinvestigationmethodandcasemethod，analysesthecurrentstatusofthedevelopmentstatusandchannelmarketingpres

6、entsituationandproblemsofChinasfundindustry，foundthatthecurrentChinasfundcompaniesexistoverrelianceonbankchannelmarketing，channelcontrolisnotstrong，crowdedchannels，productswithinthechannelconflict，lackofdynamicinchannels

7、trategyandconflictbetweenchannelsandfundmanagementgoalsandotherissues，proposingbuybanksharestostrengthendistributionchannels，aswellasmultichannelconstruction，strengthencoordinationandcommunicationwithchannelsandothermeas

8、urestostarttosolvetheproblem，offeringsomeconstructivesuggestionsInaddition，thispaperthroughcasestudymethodstudyXfundcompany’SchannelmarketingproblemsandgivessolutionsFirst，identifyopportunitiesandinsufficientofXfundcompa

9、nybySWOTanalysis，andthenwiththeirownadvantagesanddisadvantagesaswellasthecurrentstatusofmarketingchannels，proposepositioningchannelstrategyaccordingtothedifferentproduct，usethebrokerchanneltomaintenancehighnetworthclient