廣告代言人的法律地位及其責任.pdf

1、湖南大學碩士學位論文廣告代言人的法律地位及其責任姓名：劉亞靜申請學位級別：碩士專業(yè)：經(jīng)濟法指導教師：鄭鵬程20090420AbstractInrecentyears，withthedevelopmentofChina’smarketeconomyandthedeepeningofreformandopening—upasameanstoattractconsumersbypubliclzmgproductsandserVices，adv

2、ertisementiseverywhereinoureconomiclifeAsaresult0tpeople，spursuingeconomicinterests，moreandmorespokesmenareemployedforcommercialadvertisementAdvertisingspokesmanhasbecomeanewtypeofmarKetplayerAsanindependentplayerwithast

3、atusequaltootherparticipantsinadvertising，advertisingspokesmanisanimportantparticipantinthecampaignTherefore，oncetheadvertisingspokesmanspeaksofafalseadvertisingcase，theharmtoconsumersISoftenenomousseriouslyaffectingthel

4、egitimaterightsandinterestsofconsumersAlthoughlegalliabilitiesforfalseadvertisingareclearlydefinedinchinacurrentlythelegalresponsibilityforthespokesmanisnotinvolvedIntheadvertisementlegalrelationship，therelationshipbetwe

5、entheadvertisingspokesmanandthecorporateisanemploymentcontractrelationship，whichlsacontractualrelationshipfirst，followedbyacontractualrelationshipofemploymentFirstly，theadvertisingspokesmanprovidesservicefortheemployerIn

6、thespeakingcampaign，aslongastheadvertisingspokesmanprovidesserviceinaccordanceW1tntheDrovisionofemployer，itcanbeidentifiedasthefulfillmentofhisownobligations，andthereisnoneedfortheadvertisingspokesmantobearmarketriskssuc

7、hasadvertisement’Sbeingforbiddentobepropagated，consumers’rejection，thespokengoodsorservices’beingcaredaboutbynobodyandSOonTheadvertisingspokesmanassumesnesponsibilityforanyoftheconsequencesaboveSecondly，theservicethatthe

8、spokesmanprovidesfortheemployerisnotgenerallaborbutakindofspecialbrandadvocacyserviceAtpresent，itisnotclearlydefinedinthe”AdvertisingLaw”，”AntiunfairCompetitionLaw”orConsumerProtectionAct“ofourcountrythatadvertisingspoke

9、smenhavetoassumelegalresponsibilityHoweverduetolagbehindthelawandcomplexityofsocialchanges，thecurrentprovisionsofthelawinourcountryandtherealityofthesocialstatusquoisinastateofconfrontationWithpeople’Semphasizingonhumanr

10、ightsandtheawakeningofawarenessofconsumerfights，thevoiceofaskingfortheaccountabilityofadvertisingspokesmenISgettinghigherandhigherAlthoughnelevantprovisionsinthelawsofourcountrystandsthelegaltheoreticalfoundationforthesp