大連捷順科技有限公司市場(chǎng)營(yíng)銷策略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文大連捷順科技有限公司市場(chǎng)營(yíng)銷策略研究姓名：王笑萌申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：高級(jí)管理人員工商管理指導(dǎo)教師：李弘20061101大連捷J頤科技有限公司市場(chǎng)營(yíng)銷策略研究MarketingStrategyResearchforDalianJieshunScienceandTechnologyCoLtdAbstraotWi血thedevelopmentoftheeconomytheadvancementofthescienc

2、eandtechnologyandtheimprovementofthedailylife，peoplearenolongersatisfiedwiththeold—fashionedlivingandworkingenvironmentInstead，meyhaveputforwardamorebeautiful，morecomfortableandmoresecllredstyleJustlikethestatementillumi

3、natedbyMaslow：HierarchyofNeedsInordertomeetpeople’sneeds，IntelligentBuiilding，whichcombinedcomputertechnology，automationtechnologyandcommunicationtechnology，emergedIthasbecomeatrendofmodemconstruction，whichalsopredictsab

4、rightfutureforintelligentproductsBeinfaceofthischallenge，DalianJieshunScienceandTechnologyLtdhasworkedhardtoplanapromisingmarketingstrategysoastoapplywitllthestreamThepaperfirstlyanalyzesthecurrentmarketofintelligentprod

5、ucts，includingtheanalysisoftherelevantmacroenvironment，thesupplyanddemandconditions，thecharacteristicsandbehavioroftheconsumerandthecompany’sintemalenvironmentItisknowntoallthatmakingaproperandaccuratestrategyisveryimpor

6、tantforcompany’sfurtherdevelopment111egoalofthepaperistoconstituteasetofmarketingpoliciesAccordingtotheaboveanalysisthepaperclassifiestheconsumersofintelligentproductsinDalianmarketandfixesthetargetmarketforDalianJieshun