當代中國媒體的慈善傳播及觀念研究.pdf

1、河北大學(xué)碩士學(xué)位論文當代中國媒體的慈善傳播及觀念研究姓名：田菲申請學(xué)位級別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：白貴2011-05Abstract IIAbstract Although China started philanthropy late, development time is not too long, but after 2008 - “the first year of public interest“ charitable

2、cause “blowout“, the philanthropy of our country into a rapid development stage. Although the rapid development of China's charity cause, but still faces many problems, such as public awareness of penetration is not

3、high enough charitable, philanthropic idea of collective social existence of errors, more importantly, the concept of media as an important duty of charity spread the same time, Attitudes and understanding of charity the

4、re is a deviation, which is the proper dissemination of the concept of charity to bring obstacles. Based on the current spread of the media's attitude to the charity, position analysis, combined with the recent repre

5、sentative of the charity event reporting and dissemination of results, as well as the “China Youth Daily, “ and “China Times “the charity of any relevant reports in January conducted a sample survey and found that Curren

6、t media in the charity exists in the media dissemination of ultra vires, communicators into the subjective feelings reported inadequate communication under normal charitable and other issues. The concept of charity in th

7、e dissemination of the existence of errors on the one hand because the media have misinterpreted the concept of charity itself. On the other hand, the audience as the crime of the rich culture of the traditional who, as

8、the existence of polarization of the society members, driven by hatred of the rich psychology, has a distorted understanding of the charity; in the system under the constraints that the charity has nothing to do with the

9、ir own; Even the charity as the charity of others. In this paper, journalism, communication, sociology, psychology and other disciplines theory, the concept of media bias charitable causes communication conducted in-dept

10、h analysis. Not yet aware of their own in the current media charity responsible for the spread of the cultural function of the universal awareness of the lack of supervision of charities over the years, the media always

11、take the initiative in the position of the spread of charity, one-dimensional mode of transmission of information makes the audience unable to get Feedback and communication. The official charity of the rich colors, perf

12、ect charity tax system, the charity's credibility crisis and other factors are restricting the spread of the concept of charity. However, the lack of socio-cultural soil of wealth is not properly reflected in the con