生鮮電商商業(yè)計劃書(2015)

1、生鮮電商商業(yè)計劃書生鮮電商商業(yè)計劃書組員：湛希迎、兔兔、雷鳴組員：湛希迎、兔兔、雷鳴時間：時間：2012015.1111.1919（一）組織結構..........................................................................................29（二）人員配置.................................................

2、.........................................32六、營銷策略六、營銷策略......................................................................................................................3434（一）產品策略....................................

3、......................................................34（二）價格策略..........................................................................................35（三）銷售渠道..........................................................

4、................................35（四）促銷手段..........................................................................................36（五）形象工程策劃..............................................................................

5、....37七、投資估算與資金來源七、投資估算與資金來源..................................................................................................3838（一）投資估算依據.................................................................................

6、.38（二）投資估算..........................................................................................38（三）資金來源..........................................................................................38八、財務評價八、財務評價.......

7、...............................................................................................................4040（一）財務評價依據..................................................................................40（二）營業(yè)收入、營業(yè)稅金

8、和附加估算..................................................40（三）總成本費用及經營成本估算..........................................................41（四）財務評價結論...............................................................................

9、...45九、風險分析及對策九、風險分析及對策..........................................................................................................4646（一）政策風險................................................................................

10、..........46（二）市場風險..........................................................................................46（三）經營風險..........................................................................................46（四）資金風險...