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1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文卓睿公司發(fā)展瓶頸及其突破方式的研究姓名：張沅浠申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：林漢川20100301AbstractJORACompanyisafamousnetworkequipmentsupplierandsystemintegratorinCATVindustryandthefirstmanufacturerofcableTVtransmissionequipmentinChinaSincet

2、heestablishingoftheJORACompanytherearelargenumbersofcustomersfrommorethan30differentprovincesofChinaThecompanyhadincreasingsalesandprofitsduringthelastdecadeNevertheless，thecompany’Stotalassetshavenotexperiencedasignific

3、antriseandthelevelofprofitabilitykeepslowerInrecentyearsthedomesticcableTVenvironmentiSbetterforthedevelopmentofequipmentsuppliers，buttheCompanyhasaseriousdeclineintotalsalesandprofitsandeventhenetprofitclosetozeroin2009

4、ThustheJORACompanyiSseeingaverysignificantbottleneckBasedonthefact，thepaperwillstudythecauseofmarketingstraitsandofferthecorrespondingtacticsThepaperadoptsMcKinsey7SmodeltheorytostudymarketingtacticsofJORACompanyonthebas

5、isofcomparativelyabundantresearchesonCATVindustrybusinesscircumstanceofthecompanyandcompetitorsThepaperanalyzesextemalenvironmentincludingtheeconomicpolicyactualityanddevelopmenttrendofCATVandcompetitorsThenbasedonfinanc

6、ialcondition，custometrelationshipmanagement，salesteams，productstructure，thepapergetstheintemalcauseofmarketingstraitsFinally，combiningmarketopporttmitiesandthreats，strengthsandweaknessesincompany，thepaperputsforwardsthem

7、arketingstrategyFirstofa11TheCATVindustryinChinastillhasmuchroomfordevelopmentThecompanieswhoinnovativeinthemanagementmodeplaytotheirstrengthsandselecttheappropriatemanagementoftheenterpriseinnovationmodelwillputthemselv

8、esintoafundamentallyinvinciblepositionNext，companyshouldstrengthenthetechnologicaladvantages，increaselong—distancetransmissionofHFCpropaganda，andfindnewtechnologyentrypointAndthen，thekeytowininthemarketingcompletioniSthe

9、systemofstafftrainingBuildtheirowntalentpoolsaddresstheneedsofemployeesmakereasonableprinciplesandestablishaneffectiveincentivesystemFinally，Improvetheenterpriseculture，enablethedevelopmentofenterpriseandthestaffsowngoal

10、sconsistentwiththeobjectiveEstablishthelearningorientedenterpriseSOthatthedevelopmentoftheenterprisecanadapttointernalandexternalenvironmentalchangesandkeepsustainabledevelopmentinthecompetitionInthefaceofnewdevelopmenti

11、nCATVindustry，onlycloselyfollowingmarketingchangesandmakingstrategy，theJORACompanycouldbeinastrongpositionItalsohasreferencemeaningsforotherCATVequipmentmanufactureenterprisesKeywords：JORACompany，CATVindustry，Bottleneck，

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