地產(chǎn)項(xiàng)目商業(yè)計(jì)劃書(shū)

1、上海市上海市x山項(xiàng)目分析報(bào)告山項(xiàng)目分析報(bào)告目錄目錄......................................................................................................................1一、總論一、總論....................................................................

2、....................................................21.1項(xiàng)目簡(jiǎn)介....................................................21.1.1項(xiàng)目概況...............................................21.1.2項(xiàng)目規(guī)劃總體要求.....................................

3、..21.1.3項(xiàng)目建筑面積指標(biāo).......................................21.2編制依據(jù)....................................................21.3主要經(jīng)濟(jì)技術(shù)指標(biāo)............................................31.4結(jié)論...........................................

4、.............3二、市場(chǎng)分析二、市場(chǎng)分析................................................................................................................42.1宏觀環(huán)境分析................................................42.1.1城市概況..............

5、.................................42.1.2經(jīng)濟(jì)發(fā)展?fàn)顩r...........................................42.1.3居民生活水平...........................................52.2、房地產(chǎn)市場(chǎng)分析.............................................52.2.1房地產(chǎn)市場(chǎng)綜述.......

6、..................................52.2.2板塊特征...............................................62.2.3未來(lái)發(fā)展趨勢(shì)...........................................7三、項(xiàng)目周邊環(huán)境三、項(xiàng)目周邊環(huán)境.........................................................

7、...............................................73.1項(xiàng)目周邊環(huán)境分析............................................73.1.1周邊環(huán)境...............................................73.1.2SWOT分析..............................................83

8、.2競(jìng)爭(zhēng)性樓盤(pán)分析..............................................8四、項(xiàng)目定位四、項(xiàng)目定位................................................................................................................94.1總體定位................................

9、....................94.2產(chǎn)品定位...................................................101.21.2編制依據(jù)編制依據(jù)本報(bào)告根據(jù)目前可獲取的資料，結(jié)合有關(guān)的政策法規(guī)和金山區(qū)有關(guān)規(guī)劃，在實(shí)地考察與市場(chǎng)研究的基礎(chǔ)上，通過(guò)客觀分析和經(jīng)濟(jì)評(píng)估，為項(xiàng)目投資提供科學(xué)的決策依據(jù)。此外，本報(bào)告編制依據(jù)還有：1、上海市國(guó)有土地使用權(quán)出讓合同。2、上海市土地資源管理局20030820號(hào)